Social media have become so common that any company whether it is a start with a minimum number of employees or a major global brand consider this as a mandatory channel of communication. But ubiquity does not always mean effectiveness. Should I wait for innovation in this area, and how effectively you can use the channel SMM companies – in today’s issue?
Social media is a constantly expanding platform of modern internet marketing. So what awaits us next a virtual reality, Internet of Things, Further development of the functionality of Facebook and other social networking sites.
Most important thing in the development of social media is not always the technology but the main content brought up by people. What today’s marketers pay attention in the first place? Most often it is a new application, network, and the latest features on the major platforms of social media. But the point is about using this technology, and how “deep” and high-quality people are using these technologies.
Social media is a “double-edged sword.” On one hand, the consumer behavior dictates the further development of social technologies. On the other – the development of social technologies change consumers’ behavior. In any case, it’s very interrelated mechanism. And so it very important for any brands to pay attention to their atmosphere and behavior in social media, in order to properly monitor the dynamics and development trends among customers and the general public.
Today Facebook is the dominant social networking platform according to the criteria of popularity among users, video distribution and advertising. And in the near future this position is likely to continue. The same number can be put chat, WhatsApp and development Instragram as the second largest social platform (according to the some news portal).
This trend is actively gaining popularity and helps isolate from each social platform maximum benefit. As an example, Online Marketing Editor considering merging Microsoft and Linkedin, which can bring the world of marketing, new cool features with a focus on the professional field. In the same category include the ability to purchase Odden Twitter one of the largest global players such as Apple IT-market, Google, or with Facebook.
Now brands were opportunities for effective involvement of consumers using the previously known instruments. This includes Live-Broadcast through such platforms like Snapchat, Facebook Live and Periscope.
Paid social advertising
Social advertising will continue to grow; bringing more opportunities for advertisers. Advertising in social media in 2017 will generate billions of dollars. This is a very impressive figure, compared to earlier year statements. Other social networking sites and applications will also be expanding its promotional social media marketing course.
Our blog readers have not once met this definition. Why? Because this trend with each passing day it becomes more and more urgent. Mobile traffic today exceeds the desktop, and it is expected that in 2016 this number of Smartphone owners worldwide will reach two billion. It is not necessary once again to talk about the importance of mobile applications and mobile formats adapted – is so obvious to any progressive brand. It is worth to emphasize only the fact that ignoring social media can lead to the development of dramatic consequences.
Participation in the social content
Consumers are most interested in communication with the brand when they are directly involved in its creation. Such a possibility is in the mutual interest of consumers and companies. This symbiosis will lead to the widespread dissemination of user-generated-content. This principle today is shared by many brands. For example, iFunny application is completely built on such video content. And its popularity speaks for itself.
The presence of personal mobile devices gives users and brands to a vast field for the creation of a joint content in any format, taking into account the interests of each potential customer. Involvement of interested people to create a great opportunity to significantly increase the audience reaches with minimal investment
Summarizing all the above, it is necessary to dwell on the fact that the brand has a good chance of success with proper use of social content. And it is a harmonious fusion, progressive tools and the human factor.